Midwife-approved and time-tested products that have helped thousands of mothers return to their lives stronger than ever.
Because choosing a bassinet
should be the easy part…
Each product playlist purchase includes a Gravida Guide on top pregnancy and postpartum hacks!
Mira is one of the only fertility trackers that works to predict ovulation whether your cycles are regular or irregular. It’s the quality of a hospital lab from the comfort of your home. 99% accurate. Covered by FSA or HSA.
Use GRAVIDA for $25 off purchase
The safest prenatal on the market. Meets purity standards from Labdoor, an independent company that tests supplements.
Conception is all about getting the little swimmers where they need to go, but most lubricants get in the way. Created by a female sperm physiologist, this lube mimics your natural cervical fluid to get that precious cargo where it needs to go.
This stuff smells amazing, use it as a perfume to calm the senses or fill your room with a relaxing, 100% pure essential oil spray.
If you’re looking for an organic SPF with a nice tint for a gentle coverage, this is your next go-to.
Buy it once because it’s clean enough to eat. Buy it a second time, well you won’t have to, their products pack a punch and never seem to run out!
It’s hard to make high-quality eyeshadow while being talc-free and vegan. Ere Perez manages to do it.
From cleaning veggies to washing the sink and hair, the best (and cleanest) bang for your buck. Approved by the Environmental Working Group.
Thicken and nourish your eyelashes without flaking!
A plant-based and eco-friendly laundry detergent that is great at removing stains and just as potent as mainstream brands.
A lipstick you can feel comfortable wearing while pregnant and breastfeeding - organic and free of reproductive toxins!
Made safe for pregnant women, this stuff lasts around 7 days, is nail salon quality, non-toxic, vegan, and cruelty-free.
When your skin is constantly changing in pregnancy, a facial cleanser that’s gentle, non-toxic, and good for all skin types is a game-changer. This high-quality cleanser donates profits to charity, supporting maternal care and gender equality initiatives in Togo.
A unique plant-based detergent that works just as good as mainstream brands, but without all those chemicals left on your kitchen utensils.
Proven by NASA to be the best plants at cleaning the air (and also extremely easy to grow), these plants are an eco-friendly way to remove pollutants from the air.
With lilac extract to promote healthy, glowing skin and nutrient-dense chlorella to hydrate, this vegan, cruelty-free, non-toxic moisturizer is a favorite.
Traditional heavily scented, aluminum-based deodorants can seep into your or baby’s skin. Companies can keep their fragrance ingredients a “trade secret,” so there’s no way of knowing what’s in it. The Minimalist is a fragrance-free, sweat-activated, non-toxic, aluminum-free deodorant for hardworking moms!
EWG verified, you can rest assured this hydrating and invigorating shampoo is safe to use in pregnancy.
When pregnancy has you sick from smelling more of the world than you want, Expecting will ground you with a blend of the most effective anti-nausea essential oils.
Vomiting isn’t pretty, but these bags are. Make a tough part of your day a little better with these leak-proof bags for those bouts of “morning sickness” that don't limit themselves to the “morning”.
When it comes to morning sickness, bundles of solutions are always better. Approved by the American Pregnancy Association, this collection of anti-nausea items is safe and effective with no artificial ingredients or dyes.
Real-fruit Spindrift is delicious and has no synthetic flavors or artificial sweeteners in their drinks. Safe for you and baby to enjoy!
Release that nauseous energy with acupressure! Sea-Band Mama offers a drug free solution to morning sickness by putting pressure on a specific point on your wrists throughout the day.
Somedays you just can’t do solids. Created by an OB/GYN and specially formulated to reduce morning sickness, this all-natural protein shake is safe to consume with prenatal vitamins.
Supportive and breathable belly wear to give your pelvic floor and lower back a break. These are great postpartum, too!
With a multi-use hoodie you can keep your baby close and cozy- in pregnancy or postpartum. Wear over your bump, a baby carrier, or when you’re riding solo.
Ideal for if you’re in a cold climate during your pregnancy and don’t want to buy multiple jackets for pregnancy and when you’re out with baby. A 3 in 1 jacket that’s good for your bump, your baby, and you (if you ever get a minute alone!
Jeans that don’t look or feel like maternity jeans. Instead of having a full belly panel, there’s a belly belt that gives a high-waisted look. Start wearing them in the first trimester and don’t stop!
With maternity life constantly changing, a tank you can live in at work or home makes it a little more stable.
When nothing fits, find clothes that grow with your belly and are made of rayon or cotton jersey for breathability. Here you get both!
You don’t realize how much you need maternity underwear until you get maternity underwear! These fit perfectly over your pregnancy or postpartum bump or can be worn folded down.
Learning to breastfeed is so much easier when you don't have to deal with bra clasps - pull fabric to the side and feed your baby!
A seamless and moisture wicking bra you can wear in pregnancy or postpartum.
Unlike bulky belly binders, this low-key and breathable one will help you say good-bye to pelvic and back pain without making you sweat! Bring your belly binder to your OB appointment to check fit and get the best support.
A modern nod to the traditional Dansko clog while retaining the level of comfort you need to get through a 13 hour day.
A comfortable slip-on shoe for when you can't reach your toes, the inevitable dilemma of pregnancy and postpartum solved! It even has an elastic panel to support your swollen feet.
Compression stockings for sore and swollen legs that double as maternity or postpartum leggings. Win, win.
The perfect balance of comfort and support to reduce back pain, reflux, and sore joints. Manufactured in California, it passes Prop 65 standards of clean living!
Written by food and culture writer, Angela Garbes, this personal exploration into the science and culture of pregnancy, birth, and beyond will empower you to have your birth, your way.
A “what to expect” guide to your emotions in pregnancy and postpartum.
Emily Oster synthesizes the research to empower pregnant individual to make personalized and informed decisions for their pregnancy and birth.
Empowering parents to make informed decisions on how to raise kids.
A guide on how to nurture your child’s developing mind written by renowned child psychiatrist, Dan Siegel.
With beautiful illustrations and thoughtful questions, you can purposefully explore your pregnancy.
Soothe and protect a sore vagina or irritated hemorrhoids with pH balanced, hypoallergenic cooling pads.
Get external and internal relief from itching, burning, and irritation by numbing and shrinking those pesky hemorrhoids.
Use to treat pregnancy constipation or prevent postpartum straining with a dye free, gluten-free, stimulant free stool softener that is easy on the stomach.
As your pregnancy hormones surge, enjoy a safe and tasty herbal tea to ease constipation and indigestion.
Bevgo holds 32oz of fruit or herb infused water, making it easy to stay hydrated and regular!
Rich in almond and argan oil to soothe, nourish, and balance, show your skin some love with the highest quality ingredients safe for pregnancy. EWG verified.
Pregnancy prone dry, itchy, and irritated skin responds beautifully to natural colloidal oatmeal with its anti-inflammatory and moisturizing properties.
To experience comfort with an impact, soothe leg cramps and sore joints in an Epsom salt-infused bath.
Use magnesium oil when you’re on the go and need a quick or natural way to alleviate leg cramps and muscle soreness!
On its own or as a complementary method of healing, lavender is a safe and effective way to reduce headaches, anxiety, or improve quality of sleep. Small enough to fit in your purse, you can effortlessly roll onto temples, wrists, or pillow for relief wherever you are.
Filled clay beads to hold heat and subtle hints of lavender, chamomile, lemongrass, and peppermint, use it hot or cold to relieve headaches, muscle tension, and improve sleep.
Soothing lemon balm, nutrient-rich raspberry leaf, comforting chamomile, and tangy orange peel safely come together as a relaxing tea to enjoy before bed.
To make you feel like a Queen with glowing, silky, hydrated skin, consciously and lovingly apply oil for a moment of self-care.
Celebrate becoming a parent with a personalized, modern, and timeless engraved bracelet your baby can’t rip off your body.
Grows with your family with a versatile configuration that can hold up to 3 children from birth through the toddler years, user-friendly with a one-step fold, and one of the only car seats without flame retardants! Worth every penny.
Make life pleasant for everyone, especially during those fussy newborn days! With six positions to choose from, no infant insert needed, non-toxic, and adjustable straps to breastfeed comfortably and safely in the carrier, you're golden. Bonus: pocket upfront for keys.
If you can’t seem to figure out how or when to shower, take your baby with you! Perfect for when you can’t shower alone or want to safely hop in the pool with your baby!
Life’s complicated enough with a newborn, so you don’t want to wrestle with yards of fabric to get close and comfy with your baby! The Nesting Days shirt provides easy access for skin-to-skin and breastfeeding while keeping your hands-free. Worth the price
Dressing your baby just got safer and cuter. L’ovedbaby clothes are certified organic, without flame retardants or harmful chemicals, making them an adorable addition for your newest addition.
Keep your baby’s sensitive skin clean and protected with non-toxic diapers that get the job done. No leaks!
These 99% water filtered, unscented, hypoallergenic wipes gently clean even the most sensitive skin. Pro tip: use to remove makeup.
Compact and portable with the soothing and consistent sound of rushing air, you can take this sound machine anywhere for better sleep!
The Snoo might not work for every baby, but when it does work parents rave. It responds to infant crying by gently rocking your baby back to sleep, tracks your baby’s sleep patterns on their app, prevents rolling, and has a weaning option to get your baby ready for a crib.
The most affordable non-toxic crib for multiple stages of your baby’s life, adjust the bed height or remove the side for when your baby needs a toddler bed.
Finding a certified organic and lead-free mattress made with naturally flame resistant eco wool is tough to find, so here you go!
What can’t this chair do? Premium materials, non-toxic finishes, a unique and adjustable seat to grow with your baby. Keep your baby close by attaching the Stokke bouncer to the high chair.
Keep your baby close to the whole family without breaking your back! Attach to Stokke high chair to keep baby at table level while you eat or hang out.
A chemical free pacifier made from rubber milk sustainably harvested from trees, it has an oversized shield to touch baby’s nose and mimic breastfeeding.
More hygienic than a traditional suction bulb, it gently and safely clears a stuffy nose without any snot coming in contact with your mouth!
Set it up in minutes for the most up to date information on your baby’s sleep, from humidity in the room to breathing pattern! It directs radiation away from your baby and has a high-level security system to prevent hacking.
A sleep sack that ages with your baby and provides 3 different swaddling options as you figure out how your baby likes to sleep! You can swaddle hands in, hands to mouth, or arms out.
Plant-based and allergy tested, it’s great for all skin types, especially if sensitive or prone to eczema.
Certified safe and non-toxic, the Lotus Crib is the perfect travel companion, lightweight, and easy to set up. The real act of genius is the side zipper that allows you to cuddle or breastfeed your baby and roll-away like a ninja.
For those overnight mini-marathon diaper changes and feeding sessions, you need enough light to care for your infant without disrupting their sleep! Backed by NASA, and designed to promote healthy sleep habits without mercury or chemicals, Nite Nite bulb is the perfect solution.
If your baby has strong bottle-feeding preferences or straight up refuses a bottle, Blue Smart tracks the angle, temperature, and amount of milk your baby prefers. FDA approved materials, radiation free during feeding, and syncs to phone so you can get a glimpse of your baby during the day.
If you’re a visual person or enjoy tracking data, use this scale to weigh your baby before and after feeding. You can sync it with the app to track how much your baby is eating while you’re away.
When your baby is teething or won’t eat pureed food, try a feeder pacifier! You can fill it with frozen food like fruit, vegetables, or breast milk to soothe sore gums or to safely introduce solids.
It's the perfect burp cloth for your newborn, the ultra-soft drool catcher for your teething infant, and a super absorbent bib for a messy toddler. The burpy bib grows with your family!
BPA free and dishwasher safe, prepare up to 4 bottles at a time with minimal air and clumping!
If you’re hoping to get a bit more shut eye, try these non-toxic, dermatologist tested, hypoallergenic diaper pads to increase absorbency of diapers to prevent overnight leaking!
Oprah, Brad Pitt, and I (same level) swear by this simple but effective butt paste to quickly heal even the worst diaper rash. Developed by a pharmacist, it’s free of harsh chemicals and works as a protective barrier to heal chafed skin.
Perineal massage has been shown to reduce tissue damage during birth and help you heal after. You can be assured this product is paraben free, clean, non-toxic, and totally safe to use.
These vegan vitamins might soften the cervix or shorten the length of labor. Talk to your OB provider before consuming!
One thing you don't want loose and relaxed during birth is your uterus! This tea is packed with iron and tones and strengthens your uterus, which can reduce the need for interventions during or after birth.
If you’re trying to avoid the “accidentally flashed my butt in a hospital gown” look, prevent it with a gown that snaps down the back. It can be worn in labor and postpartum.
A true Gravida multi-tool: use in pregnancy to support your back and strengthen your core or in labor to keep your hips open and shift your baby into the best position for birth, and postpartum to bounce a fussy baby!
During birth use this to help you find a comfortable and supported position in labor so you can focus all your energy on birthing that baby! Postpartum use this to stretch and strengthen your back.
Chia is a labor power food! You’ll find sustenance and strength in a small package of energy.
Sometimes, it can be unpleasant and undesirable to eat solids during labor. These natural energy gels will give you the boost you need without upsetting your stomach.
Untapped is a quick and natural energy source marathoners rely on to make it through their race, and just like labor, you’ll need the same fuel! But most importantly, it will get you dreaming of your well-deserved postpartum pancake breakfast!
Forget Gatorade! Coconut water is the most natural way to hydrate and replenish electrolytes when you’re working hard in labor. Plus, you get more potassium than a banana!
Bring shower shoes to the hospital to keep your feet clean and prevent slipping!
The Nesting Pillow is 100% natural and 1000x easier to use and adjust than other breastfeeding pillows.You can use it for pregnancy support, to breastfeed, or prop a gassy baby!
Consider this your “extra” set of hands when figuring out how to breastfeed. You can feed your baby in 3 positions to support their body while you navigate the latch: tummy to tummy, football, and cradle. Once they fall asleep, hands-free!
Most hospitals only provide toothpaste, a toothbrush, and a bar of soap. So you’ll need to bring a few items from home. To prevent haphazardly throwing your toiletry bag together while in labor or worrying you’ll forget personal things at the hospital, go with a non-toxic, pre-packaged option.
Make the car ride to the hospital a bit more relaxing with aromatherapy with a mini diffuser doesn’t require water and fits in a cup holder!
Sweating doesn't stop after the hard work of labor; it follows you into postpartum like a faithful friend. You'll appreciate a small but mighty, battery-operated hand-held (or hands-free) fan to cool you down.
Hospitals are dry, birth is hard work, and your lips need to stay hydrated. A non-sticky lip balm to lock in moisture.
Hospital strength topical numbing spray to make those first few weeks postpartum a lot more comfortable.
Spare your bed from postpartum sweating by using a certified organic, breathable, and waterproof mattress cover.
And with a sigh of relief you apply, as often as needed, a lanolin-free herb salve to nourish and soothe sore nipples.
A premade spray loaded with healing herbs to cool and soothe a tender vagina or sore hemorrhoids. Spray directly onto skin or a pad for relief. USDA and cruelty free certified.
A miracle worker, this concoction of wild-harvested herbs is different than the topical sitz spray but equally important and useful. After birth sitz bath has multiple applications, you can use brewed tea to pour into sitz bath or regular bath or pour over a pad and place in freezer for a homemade padsicle.
We wish you were done ‘moving along’ hard things once your little one entered the world, too, but a stool softener that is dye-free, stimulant-free, and easy on the stomach will help you with that first bowel movement postpartum.
Hormones in pregnancy go from an all-time high to an all-time low after birth. Postpartum reset is high in herbs and nutrients to nourish your brain, balance your mood, and calm your nerves.
If you’re feeling a little tense from all the cramping, After Ease, a wild-harvested herbal remedy is exceptionally effective at managing postpartum cramping.
Thanks to its handy design, the upside-down peri-bottle is so simple to use you can clean your vagina or c-section incision with ease to reduce pain and prevent infections.
Get ready to soothe a sore vagina or reduce c-section incision pain in seconds with easy to grab and go ice packs. No preparation necessary.
Pads are uncomfortable and mesh panties are not very absorbent. Always postpartum underwear solves both those problems.
A recyclable easy to use and clean sitz bath to soak and heal!
A comfortable outfit that easy to breastfeed in. Receive visitors in style or look fresh and cozy for your newborn photoshoot. There’s even a matching swaddle to go with.
Let’s be real. A postpartum belly feels weird, like jiggly jello in need of support. A postpartum belly binder, different than a waist trainer, relieves pressure, reduces pain, and offers compression to keep your body supported after vaginal birth or c-section.
From hair ties to a portable charger, all the postpartum details you didn't know you needed to plan for are in this little kit!
Entertainment that doesn’t wake baby during the many feeding marathons!
When you don’t have abs postpartum, you need all the help you can get! With Milliard’s reading pillow, adjust the firmness and plushness with removable shredded memory foam that is clean, and CertiPUR-US certified to get the amount of support you need to feel comfortable.
You deserve a heating pad with plush fabric for coziness and quick heat to take care of after birth cramping or postpartum back pain because dang you worked hard!
As if your vagina hasn't gone through enough, one side effect of breastfeeding is vaginal dryness and irritation! Yay! Good news, ACOG endorses the use of vaginal moisturizers or lubricants to alleviate dryness postpartum. Good Love moisturizer was formulated under the guidance of research to mimic the body’s lubricating response naturally and is pH balanced to keep you healthy!
Hands-free collection cup that attaches to any pump you own. Discreetly pump anywhere, no pumping bras necessary. To save time, you can even breastfeed your baby while pumping the other breast in the morning!
With adjustable velcro back that changes with you to a modest cover and tight seal, you’re bound to become best friends with this hands-free pumping bra that perfectly fits your postpartum journey no matter where you are.
A nutrient preserving, all in one kit to make pumping and bottle feeding that much easier. The kit includes their award-winning bottle, a bottle warmer, and an all-in-one system so you can pump directly into the bottle.
Kiinde protects that hard-earned milk every step of the way: pump directly into their storage container, when you travel from work to home, their threaded caps keep your breast milk from spilling, and, bonus, the storage container fits directly into their bottles eliminating all milk transfers!
When you’re out and about as a new mom, figuring out how and where to breastfeed can feel overwhelming, so throw on a comfortable oversized t-shirt that functions as a nursing cover! Made of bamboo, you can use it as a t-shirt or nursing, car seat, and stroller cover!
Reusable, healing, and absorbent bamboo nursing pads totally beat out drying and irritating disposable pads.
With slide over nursing access, wire free with seamless support, and tubular knit to support your belly, this tank is as cute as it is functional.
SNS provides short-term supplemental feedings at the breast/chest for those with low supply or looking to bond with the baby.
No need for soap or water, these wipes significantly reduce pump cleaning time.
Perfect for work, travel, and end of the day cleaning, sterilize your breast shield, accessories, bottles, and pacifiers in a few minutes without having to wash everything by hand!
Keep your baby’s microbiome healthy with a prebiotic and probiotic supplement made from organic fruits and vegetables to support natural digestive bacterial growth!
Your body is working extra hard in pregnancy and postpartum, so you’ll need all the clean nutrients you can get — chia seeds are a superfood packed with protein and fiber to keep you feeling healthy.
Hemp seeds are a versatile way to get your essential fatty acids and protein in just a few tablespoons. It pairs perfectly with smoothie bowls, salads, and avocado toast.
Ever hear of lignans? It’s an anti-oxidant and soluble fiber found in flaxseed that is excellent for balancing hormone levels to give your body and mind the support it needs in pregnancy and postpartum.
Organic ingredients specially formulated to boost your milk supply! Certified gluten free and vegan.
Put quinoa on your list of pantry staples! Cook large batches each week to store in the fridge or freezer to throw in salads or stir fry throughout the week for an easy meal. By supporting TruRoots, you’re supporting sustainability efforts of indigenous Bolivian farmers and communities.
When was the last time you thought to use a spork? We dig the union of fork and spoon to aid in all the meals eaten with one-hand!
To live a life you love, you have to go from wanting change to deciding to change, and then go after it with tenacity. Jen Sicero will show you how.
Wherever you go, take your calm with you — an eco-friendly and non-toxic travel companion for the adventure ahead.
Burn this “holy wood” to restore focus and inner balance. With subtle aromas of sweet pine, lemon, and mint, Palo Santo gives you a mental and creative boost!
When life pulls you in different directions, a meditative therapy candle with a breathing coach can keep you focused and calm. Use the ambient lighting and soothing sounds to wake up in the morning or guide your meditation.
Being a parent means staying calm for two! Our babies sync their breathing and heart rate to ours. Use the Spire Stone to track when you’re feeling stressed and receive prompts and ideas on how to handle difficult moments.
Babies can strain a relationship, but this book offers compelling insights to get you through! Dr. David Schnarch is a leading clinical psychologist and sex therapist who writes about the necessary ingredients for developing intimacy and connection with your partner in and out of the bedroom.
Let’s give a warm welcome to your new family_member who cleans the floors while you sleep, entertains your baby when fussy, and gifts you and your partner with time to connect.
You hold your baby all day, so who is going to hold your wine at night? Soak and relax in a hot bath with your partner and let this caddy do the heavy lifting.
Designate cooking to someone (or thing!) else, so you have time and energy to connect with your boo.
When you’re living that, “at-home date night” kind of life, finding creative ways to separate time at home from couple time is essential to keeping the romance alive!
With clean ingredients, moisturizing oil that doesn’t leave an oily residue is a great way to boost that oxytocin and slow down with your partner.
Baby will need some help calming down from time to time, and an infant massage to lower stress hormones might do the trick! With all-natural ingredients, Earth Mama infant massage oil is safe to use on your baby's skin or to heal a dry scalp!
Remember your family's most cherished moments with a baby keepsake journal you actually want to fill out. It blends science, data, and humor to track baby's developmental milestones and your level of exhaustion!
A great tool tool for teaching children mindfulness, self-regulation, and ways to express themselves in kid-friendly language. Read this together as a conversation-starting bedtime story. A great gift for young families.
If you want to hold your baby and drink your coffee too, you need a stainless steel mug that's easy to maneuver with one hand, retains heat for long periods, and doesn’t spill.
Acure Dry Shampoo saves you time and energy when it’s in high demand. A clean, non-aerosolized dry shampoo absorbs oil and blends quickly to keep you looking good on the fly.
Safely transport pumped breast milk from work in two large temperature-controlled, spill-proof pockets and keep your laptop safe in its own compartment, with room to spare to transport your breast pump or other work essentials.
You don’t have to put yourself on the back burner when there’s enough space for both of you. Safely store your food and baby’s milk in a thermal lunch bag that meets all your needs.
How to do fast food without the heartburn: prep smoothie bags, grab your portable blender, and go.